More than fame, more than glory, being an icon is first of all an aura. Something unspeakable, metaphysical beyond the physical. It is a woman who has been reconciled with the fact of "being a woman".
There can be many icons. Farrah Fawcett. Kate Moss. Or our mother!

Icone is an intimate manifesto for bold women in search of effortlessness.
Icone lingerie plays with curves and has fun deconstructing the traditional codes of lingerie.
The idea? Sensual and comfortable models that celebrate "well-fitting" and that can be worn as a second skin.

A universe that combines clever plays on transparency and fresh colours... at prices that are always affordable without ever sacrificing quality.

“With or without underwiring, Icone praises the natural feminine"

More than anything else, Icone is free of clichés and does not treat women as objects. 


It was after an experience in the music industry in New York that Marion Toccacieli decided to launch her brand. Back in Paris, lingerie was an obvious choice: "as a child, my father was the sales manager of a corsetry company, and I have always loved this world."

It was while dreaming of comfortable, modern and affordable lingerie that Icone was born in January 2014. "More than anything else, Icone plays with clichés and doesn't take women for granted," adds the Parisian, whose collections are sprinkled with a casual charm that matches women's curves and desires.


All our collections are imagined, designed, prototyped and developed by the small team of Icone Lingerie in Paris.
From the choice of materials to the small finishing touches, nothing is left to chance. We want the best for our customers.

You can find the details of our production in our article "Our commitments". 

"Proposing new eco-responsible alternatives"


Since the beginning of the Icone adventure, Marion has been questioning the fashion industry. How can we reduce our impact on the environment? It is with conviction that, over the seasons, we have proposed new eco-responsible alternatives.

You can find details of our commitments and our production in the article "Our commitments". 

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