ICONE is a Paris-based fashion house with multicultural inspirations. Through its founder and artistic director Marion Toccacieli's interest in crafts, photography, fashion and contemporary culture, ICONE is committed to positioning itself as a singular creator of lingerie, swimwear and ready-to-wear.
More than fame, more than glory, being an icon is first and foremost an aura. Something indescribable, metaphysical. It's a woman reconciled with being a woman.
ICONE is an intimate manifesto for daring women in search of effortlessness. ICONE lingerie plays with curves and has fun deconstructing traditional lingerie codes. Strong, creative and fashionable pieces that celebrate women and their bodies.
All our collections are imagined, designed, prototyped and perfected by ICONE's creative and development team in Paris. Each season, the team reinvents the identity of a collection. Inspirations, sketches, fabrics, cuts - everything is rethought to adapt to new trends and demands. Carefully selected, each material and finish is thought through to develop exceptional pieces.
Passionate about materials, we take particular care in choosing our fabrics. It's important to us to showcase our French know-how. We work with renowned lacemakers such as Sophie Hallette, an international reference in the art of French lace and tulle. For embroidery, we turned to the Broderies Leveaux workshops and their historic expertise.
ICONE's creations are thought through and designed to be sustainable. Aware of the fashion industry's impact on the planet, we are constantly striving to find materials and production processes that respect the environment and human beings.
You can find the details of our production in our article Our commitments.
After working in the music industry in New York, Marion Toccacieli returned to Paris with a single idea in mind: to create a lingerie brand far removed from clichés and convention. The ICONE project began with the dream of creating a collaborative, independent and sustainable family lingerie brand. Dreaming of a wardrobe that encourages you to be the best version of yourself in any situation. Practical. Relevant. Sustainable. Creative.
