The global pandemic and its various lockdowns have radically transformed women's lifestyles, but also their priorities. Teleworking and rainy seasons have brought loungewear fashion into almost every home.
Literally, loungewear translates to "lounge clothes". If this translation was quite accurate two years ago, today loungewear is no longer limited to the home and is exported to the street. It is not just a change in fashion, no, it is a real feminine revolution that has begun. Women now refuse to compromise on their comfort. A new direction has been set: priority to well-being! Far from a practical-practical aspect and rules of propriety anchored in our customs, ICONE fashion calls on women to take care of themselves and their bodies by focusing on ultra-soft pieces, designed in noble and vaporous materials. By offering you a collection that is as comfortable as it is feminine, the ICONE house is starting a new era, a softer, more "slow" way of living, of moving. In addition to their unrivaled comfort, ICONE loungewear collections are truly sustainable and responsible fashion pieces with a unique style that has become essential today.
A dream come true for stylish women who love comfort
Who says "comfortable" does not necessarily mean "sloppy" or "underdressed", and with each of our new loungewear / homewear collections , we prove it to you. Refined, timeless, responsible and comfortable outfits all at once, is it possible? ICONE has done it for you.
Ultra-feminine and refined loungewear
Adopting loungewear fashion is like making a declaration of love to your body. It is a commitment to respect it, to wrap it in soft fibers that respect your sensitivity and that of your skin.
Before we continue, we want to put an end to preconceived ideas! ICONE loungewear is not limited to your living room! There is nothing better than the outfits of the Parisian brand to launch you confidently, comfortably and headlong into the frenetic pace of your daily life.
Each ICONE piece has been designed to wrap you in soft and comfortable elegance. Each one is distinguished by its incredible versatility but also by its enduring style that will allow you to adopt it season after season.
Always presented in comforting and soothing hues, the loungewear pieces come in various styles such as bodysuits, pants, tops, sweatshirts and shorts that, without mentioning their different cuts and fabrics, have a remarkable common point that is the house’s signature. Indeed, each of these pieces evokes an effortlessly elegant look that oozes quiet confidence.
Whether you're spending a day on the couch with a good book and a cup of herbal tea or feeling buried under a mountain of administrative paperwork, our ICONE pieces instill a sense of calm and control in your being from the moment you put them on.
Comfort, yes, but as we said earlier, never at the cost of elegance and femininity! This is the whole point of successful or unsuccessful loungewear outfits . The flattering cuts of our pieces as well as their sober, refined and refined style are enough to dress you with style. No need for artifice!
Finally, ICONE has thought of women who do not want to waste time choosing their outfit in the morning. Thus, everything has been designed so that ICONE loungewear pieces fit together wonderfully, whether or not they belong to the same collection.
By mixing European, American and Nordic designs, ICONE achieves the feat of creating pieces as unique as the women who wear them.
Being responsible in loungewear
Our icons know it, the Parisian house stands out for its conscious approach to fashion and, in particular, to leisurewear.
By choosing ICONE ready-to-wear pieces , you are taking care of yourself but also taking care of the planet that welcomes you.
As you might expect, and as its name suggests, loungewear must be made from soft fabrics to provide maximum comfort.
The ICONE team is characterized by its strong commitment to protecting our planet and, a fortiori, against pollution.
By selecting eco-labeled fabrics, ICONE offers fashion that is beautiful, comfortable, but also and above all responsible and respectful.
We surround ourselves with labeled, certified partners located in the Mediterranean basin. We choose to build solid relationships with our partners based on infinite respect for their work and their employees.
Finally, aware of the impacts of pollution caused by textile overproduction, we rely on reasoned production to avoid surplus stocks. The notion of commitment delimits and defines our entire creation, design and manufacturing process.
Season after season, we are doing more and better to reduce our environmental impact. So, choosing ICONE clothing means adopting our philosophy of sustainable and responsible wardrobe. Our lines are timeless and allow our customers to create a wardrobe that will last for years without aging.
Have you fallen for a new piece? Good news: it will mix perfectly with clothes from an older collection.
We place great importance on the choice of fabrics to guarantee clothing that is respectful of the skin and the environment.
And since we celebrate women's well-being and freedom, we offer quality products that are easy to maintain and last: nothing better to make your daily life easier!
From loungewear to city wear, take the step in ICONE
Adopting ICONE loungewear in all circumstances means adopting the rule of "slow & sweet", of well-being, of a gentle and slow existence. If this is a real fashion trend that many of you are adopting, it is available at ICONE in many models that we present to you here.
A thousand and one ways to adopt loungewear fashion according to ICONE
Here are our must-haves from the ICONE loungewear wardrobe !
The timeless bodysuit
Nowadays, the bodysuit is worn as much underneath as on top. We cannot hide our attraction to this iconic, feminine and extremely comfortable piece. At ICONE, we decline it every season and in different models: bodysuit with a high or plunging neck, bodysuit t-shirt or tank top, there is something for everyone. Always matched with perfectly mastered cuts, our luxurious bodysuits present themselves in their best light: in ribbed knit, organic ribbed cotton or cashmere for a guaranteed second skin effect.
The top worn close to the body
Very often, a casual outfit consists of shorts or loose jogging pants. If the goal of such a look is undoubtedly to feel good and light, do not neglect your style. Too much looseness kills looseness. Play with volumes and adopt a cropped ICONE top or not. Are you afraid of feeling oppressed? No risk because our loungewear pieces have been designed in stretchy materials. By adopting ICONE loungewear tops , you will feel the pleasant impression of not wearing anything as the top sits delicately on the skin.
Straight pants
Every last detail in the design of our loungewear bottoms has been thought out to allow you to combine unrivaled comfort, unique style and durability of the garment. True chameleons, our straight pants can be combined with a sweatshirt as well as a shirt. Made from ultra-soft and high-quality materials, they have a vaporous straight cut that lets the leg breathe. Often accompanied by a drawstring, our bottoms sit at the waist without constricting it.
The return of silk… more ethical!
Always guided by our ethical and ecological commitment , we have decided to abandon silk for its ethical alternative: cupro.
ICONE, a committed and responsible brand
By wearing ICONE creations, you are not just dressing yourself, no, you are also wearing the brand's commitments.
Since its creation, the challenge has been the following: how to create sustainable and relevant pieces while having the least possible impact on the environment? It was then unthinkable for the designer to follow the same pattern of overproduction as most of the fashion industries present on the market.
If imagining pieces in which women could explore their full potential seemed obvious to the designer, this could not be done without finding new eco-responsible alternatives.
Passionate about materials, the ICONE team devotes considerable time to the search for new, more responsible materials. Once selected, each material must meet three criteria: sustainability, creativity and quality.
Whenever possible, we choose materials made in France or even made in Europe. Many ICONE creations are made from exceptional materials such as Calais-Caudry lace, French embroidery or even sublime Italian tulle.
From the premises of production to the distribution of our parts, each stage has been examined with a fine-tooth comb with a common thread running through all of them: how can we, at this stage, improve our quality approach and environmental impact.
We make it a point of honor to collaborate with trusted partners who themselves respect quality service standards. Whether they are our suppliers, clothing workshops or even our distributors, they accompany us daily in our desire to create and distribute in a more conscious way.
We grow together, we experiment, we learn and we are part of a conscious and responsible approach that is always renewed.
Finally, we invite you to discover our loungewear collection .
Learn more:
- Fine and transparent lingerie : discover the ICONE collection
- There lace panties , a timeless piece of lingerie
- Body lingerie : discover the bodysuits of the ICONE brand
- The tight dress : an iconic piece